ENT3003 Assignment 9A – Testing the Hypothesis, Part 2

Continuing My Opportunity Research

Who:

I've learned throughout my previous and more recent interviews that there are a significant portion of people that don't relate with my opportunity even though they share almost all of the same characteristics. I believe this exists because some people that fit the right demographics and lifestyle as a mechanical pencil user choose substitute products that get the same job done. Many of the people I interviewed said they primarily use only their laptops to take notes, quizzes, etc. while others claimed they preferred standard pens/pencils rather than mechanical alternatives.

What:

I believe the need I'm trying to solve is based purely on issues with mechanical pencils and unfortunately I think that need is stopped at mechanical pencils. It appears that through my interviews , Laptop users and Pen/Wooden pencil suers just prefer their own things and are not apart of my audience as much so as people that prefer to use mechanical pencils. 

Why:

The people inside the boundary of my opportunity simply use mechanical pencils, it's seems to me that users of mechanical pencils prefer them to wooden pencils, whereas wooden pencil users are aware of mechanical pencils but choose not to use them under most cirucmstances. When it comes to pencils, it seems that personal preference is the driving cause for most decisions.

             Inside the Boundary:                                       Outside the Boundary:

Who:    High School and college students                     Primarily non-Students and people

             who frequently choose mechanical                   that don't frequently find themselves
             pencils over other substitutes.                           writing using a pencil a lot.

What:   These students wish to have a writing              This opportunity does not solve anything

             utensil that is effective and reliable                   for laptop/computer users, it also doesn't

             while being offered at a cheap price.                benefit the users of substitute products.

Why:    This need is formed from the failures               People don't all have problems with  

             experienced by current mechanical                  their current writing device. Additionally, 

             pencils and the preference of such                   most people are content with the "issues" 

             pencils over pens and wooden pencils.            that my product is hoping to solve.